Electrical Manufacturers and Representatives All In for 2023 after NEMRA23

February, 2023

The National Electrical Manufacturers Representatives Association (NEMRA) held NEMRA23, its Annual Conference, in January and February. The NEMRA Annual Conference is a premier electrical industry event held every year. Electrical manufacturers and representatives from across the nation participated in NEMRA23, which started in mid-January of this year and finished on February 2, 2023.

CANTEX was proud to be a gold level sponsor of this year’s conference, which took place in two parts. Over 1,900 attendees participated in NEMRA23, which had an “All In” theme quite appropriate for its Las Vegas, Nevada location. Most of the events took place in-person at the Virgin Hotel in Las Vegas from January 30 to February 2, 2023. However, the manufacturers’ large group presentations were virtual meetings once again this year that took place in mid-January.

Over 120 of CANTEX’s sales agents participated in the CANTEX virtual presentation highlighting CANTEX’s successes in 2022 and their “All In” strategies for 2023. 2023 tactics include working with the industry trends; knowing the market; expanding to meet growth; and navigating the two most important marketing trends for 2023.

“We’re very fortunate that there is a trend towards using PVC electrical products in the strongest construction market segments that continue to grow and are not slowing down any time soon, according to market data. These segments include utilities, multifamily housing, data centers and infrastructure renewal,” explained CANTEX VP of Sales and Marketing Dave Milius during the virtual NEMRA23 presentation.

Jayne Wilks, the Marketing Manager for CANTEX, talked about the two most important marketing trends in 2023, including Google’s trend towards using algorithms with more advanced Artificial Intelligence (AI) to learn what people want to engage with on the Internet. Wilks explained that these new algorithms favor better customer experience, so improving customer experience on websites and social media is one of the best ways to appeal to the new AI trends and get more digital traffic in 2023.

At the in-person portion of NEMRA23 in Vegas, manufacturers met with their representatives in one-on-one business sessions. CANTEX sales and marketing staff members, along with CANTEX President Dave Merker, met with their agent representatives from across the country. This year, CANTEX agents presented their outlook, goals and strategies for being “All In” to CANTEX in these sessions.

“The agents did a great job of presenting their strategies for 2023. Getting together with them was a great way to see how we can partner together better to be “All In” in 2023 to attain or surpass forecast for PVC pipe, fittings and boxes,” said Milius about the one-on-one sessions.

Conference activities also included a keynote speaker session with Kurt Warner, business development training sessions, and networking receptions available to all participants. There was also an auction to benefit the Gary Sinise Foundation R.I.S.E. Initiative, which helps our defenders, veterans and first responders, as well as their families and others in need.