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Empowering Business with Technological Trends (Part 2)...Connecting with the Information Age

Empowering Business with Technological Trends (Part 2)...Connecting with the Information Age

Just as you wouldn’t fish for trout in the ocean or for flounder in a freshwater stream, you wouldn’t want to advertise your products without knowing that you are fishing in the right pool of potential customers. Fortunately, in the world of digital marketing, you can target very specific markets and track results using real-time data. Digital tracking also lets you see which ads are working and which ones are not. A day of digital marketing is a lot like any day of fishing, because you can easily change ad locations and ad concepts when you aren’t catching anything or getting any bites. With over 80% of Americans shopping online and even more researching products online before making purchases, you can be almost certain that people clicking on internet ads are more likely ready to purchase than people reading advertisements in magazines in their doctors’ offices or at lunch. After all, what is the first thing most people do today when they want to purchase something? They Google it! As a result of all that Googling, you can always fish ... Read Full Post


CANTEX...IN THE NEWS

CANTEX...IN THE NEWS

TED Magazine, one of the electrical distribution industry’s most prominent trade publications, published an article this month about the new and improved CANTEX website.  Check it out at https://tedmag.com/cantex-launches-new-website/.  Read Full Post


CANTEX Takes the Gold!

CANTEX Takes the Gold!

CANTEX is very happy and proud to announce that we were recently named a recipient of the IMARK Group’s Gold Supplier Award for 2017! CANTEX was recognized for “active involvement, commitment and support of IMARK and its members." IMARK Group, Inc. is a member-owned marketing group made up of over 830 electrical distributors throughout the US.  Over 3,000 electrical distribution branch locations are served by the members of the IMARK Group who represent 18% of the electrical distribution industry.    “What’s better than receiving recognition from a huge group of colleagues, many of whom work with CANTEX and our products on daily basis?  We are truly honored and thankful that we have earned the respect and trust of electrical distributors nationwide,” said CANTEX Vice President of Sales & Marketing Dave Merker about the prestigious electrical industry award.  At CANTEX, getting recognized by our peers for our commitment and support always makes us strive to do even better especially when we take home the Gold. The plan is to start training for 2018 with our eyes on the Platinum! Read Full Post


Empowering Business with Technological Trends in 2018

Empowering Business with Technological Trends in 2018

Have you ever watched a great fisherman? Great fishermen are always very alert to everything going on around them and they are always prepared for all possible fishing scenarios.  The very best fishermen pay very close attention to the weather, time of day, water activity, and signs of fish or other wildlife around them.  They also know how to adapt to all changes to the fishing environment in order to target the type of fish they’re after. You will always find the greatest fishermen in the best possible fishing location with the best possible equipment, and the best possible bait or lure. In the same way, any industry can better target market share by examining the changes to the climate of the industry and preparing accordingly. One of the most important changes to watch along with the economy is how technological advancements are affecting a particular industry. Keeping up with the fast pulse of innovation helps businesses capitalize on opportunities that arise from technological innovations.  Similarly, knowing about the effects of technological advancements on the electrical industry can help us ... Read Full Post


All That’s New at CANTEX!

All That’s New at CANTEX!

At CANTEX, we are powering up with lots of changes in 2018. All these changes are part of our efforts to keep up with change and growth and to empower all our sales channels with the tools necessary to meet our customers’ needs. THE HIGHLIGHTS: At corporate, we are currently in the middle of a JD Edwards upgrade to provide better more efficient and user-friendlier solutions to our staff and channel partners so they have more time for customers. To make things even better and faster, our new agent portal is in the final testing stage to be released in the next month or so.  The agent portal will give our agents and sales team log-in access to our new website for quick access to order entry, shipping orders, transfer orders, reports and inquiries, order confirmations and a user-friendly online catalog with better product information all in one place! On the manufacturing side, we are in the midst of an expansion project at the Kingman, Arizona Plant for both pipe and elbow capacity.  Expansion of the Kingman plant includes the following: ... Read Full Post


Handling the Aftermath of Hurricane Harvey’s Gulf Coast Devastation

Handling the Aftermath of Hurricane Harvey’s Gulf Coast Devastation

Natural disasters like hurricanes often hit so fast and with such a huge impact that the traumatic effects and lasting damage are beyond human comprehension. Since natural disasters are beyond man’s control, they often remind us of mankind’s limitations and of our greatest strengths when heroes and recovery strategies arise. During the aftermath, the shocking loss of lives, homes, communities and livelihoods is compounded by lasting effects on the economy within the geographic reach of the physical hurricane as well as within the reach of all affected industries. Unfortunately, a business doesn’t need to be located in the direct path of a hurricane to take a hit. Forbes magazine recently called Hurricane Harvey “one of the worst natural disasters to strike the U.S. in recorded history.”1 The catastrophic effects to the areas and people affected were plainly evident to anyone who looked at any news media in recent months. The less broadcasted outcome is the approximately $190 Billion dollars in economic loss also reported by Forbes magazine.2 Part of this huge multi-billion dollar loss came from the severe hit to the Texas coastline, a significant energy hub of the US and ... Read Full Post


CAN>LOC™ and CAN>GRIP™ Help Meet Demands of Multibillion Dollar HDD Market

CAN>LOC™ and CAN>GRIP™ Help Meet Demands of Multibillion Dollar HDD Market

The global horizontal directional drilling (HDD) market is expected to reach $14.95 billion by 2022, according to a recent report by Grand View Research, Inc. The HDD market has grown every year and growth will continue to be significant and bullish according to the report. The need for HDD for electrical and natural gas utilities is expected to remain steady, ensuring growth.1 Telecommunication, in particular, grows at a highly profitable rate since HDD is used for installation of cellular towers, cellular transmission lines, and fiber optic lines for the increasing demand for high-speed data transmission. HDD is used to connect underground pipes, wires, cables, and ducts with a trenchless underground drill technique that minimizes damage to infrastructure and environment. Fewer disturbances to commercial activities and traffic, less need for site rehabilitation, and less damage to natural habitats have increased demand for HDD. According to The Balance, a construction trade publication, HDD is safer and less vulnerable to weather issues than open trench work and is ideal for sites sensitive to disruptions like heavy traffic roadways and airport runways.2 To ... Read Full Post


UPCOMING EVENTS CALENDAR

As a leader in the PVC Electrical Product industry, CANTEX continually looks to identify and strengthen key partnership relationships on a global scale. Look for CANTEX representatives at the following upcoming Electrical Distribution and Retail events! Date Event Location  September 7-9, 2018 Horizon Distribution Yakima, WA September 13-14, 2018 ... Read Full Post