Believe it or not! 2020 is quickly approaching, and the further we get into this digital age, the harder it becomes to even imagine any purchase being made without some sort of online shopping. Whether someone browses products, gathers product information or makes an actual purchase, most purchases today are made with some help from the internet.
According to Electrical Wholesaling magazine, over 70% of people who want to buy electrical products today go to Google first.1 While it may seem great that 70% of people are searching for the PVC electrical products you are selling, you also need to know that 75% of people searching for those same products will never scroll past the first page of any search engine.2 This means your products must appear on page one of Google, Yahoo, Bing and other search engines or you pretty much don’t exist in the digital world. Yes, it’s true! Unfortunately, while 25% of people searching for your products might possibly make it to page 2, the chances are slim to none that they will ever find you ... Read Full Post>